Nick Garcia Shoots Citi Success Stories - By Barbara Goldman for PDN's PhotoServe
Miami-based photographer Nick Garcia is a master of capturing the intuitive, the sensitive and the provocative. Recently, he got to show off those photography skills for two stories he shot over a seven-day period for Citi’s new campaign #ProgressMakers that appeared on the Huffington Post. The concept behind the Citi #ProgressMakers campaign was to show national prominent figures with diverse backgrounds and occupations in New York City and San Francisco and how their first jobs helped to develop them into the success stories they are today. The #ProgressMakers concept was easy for Garcia to relate to and to create visually, as he remembered his own early where he started as an apprentice in his father’s photo lab in Barranquilla, Columbia, where he had to cut thousands of photos, learn reproduction and attention to detail.
In the first Citi story, “9 Crazy Successful People and the First Jobs That Got Them There,” Garcia, over a three-day location shoot in New York City, photographed entrepreneurs, policymakers, artists and athletes, who talked openly about how they faced their first jobs. Hard work, resourcefulness and keeping that inner child alive all helped to nurture creativity. Those early lessons and learned skills paid off and continue to inspire their work ethic today.
In the second story for Citi, “7 Reasons California’s Most Liberal Region Is Good For Business (No Really),” Garcia worked shot in San Francisco. He photographed his talent in natural settings, as well as at landmarks to show the balance between life. There are many reasons why San Francisco is good for business but here are some of the top: You can work from anywhere; the city combines the old with the new; new ideas are not feared; investment in new ventures; technology is used for the good; lots of smart people live there and San Francisco is one of the most beautiful cities in the world.
Garcia shot with a NIKON D4 camera with 35 mm and 50 mm lenses and used Elinchrom Quadra Lighting with deep Octavox to emphasize his subjects. The client was able to get raw files on location and select the shots they wanted immediately Garcia also did all post production for the Citi shoot. Angie Moncada, SVP Brand Communication and Business Activation, and her staff at Citi coordinated all scheduling and preparation with Garcia and his team for a smooth production that wrapped on time. Both Citi stories appeared on the Huffington Post and can be viewed below at:
www.huffgtonpost.com/first-jobs and www.huffingtonpost.com/california-business
Garcia is a regular contributor to Billboard, Miami Magazine, Ocean Drive, TV & Novelas, Florida Trend, Bespoke, Brickell and Key Biscayne Magazines among others. He also works with music artists, celebrities, and clients such as Avianca Airlines, Citi Group, Dove, Intercontinental Hotels, ITAU Bank, LG Electronics, Link Construction Group, Marques de Riscal Wines, Marriot Hotels, Real Sangria, Silvia Tcherassi, St. Regis Hotels and many more.
Garcia still works the way he started out — with his father. They photograph the acclaimed annual “Carnaval de Barranquilla,” Columbia’s most important folklore celebration and one of the biggest carnivals in the world and publish books together. The inner child still speaks to Garcia and continues to inspire him, shape his work and his soul. You can see more work from Nick Garcia at his site, www.nickgarciaphotography.com.
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